Investor Overview · First Production Run

Come Ahead Shampoo. Happy Ending Conditioner.

A playfully sculpted pink shampoo and ivory conditioner, crowned with brass pumps. This is the first production run — what it costs, what it sells for, what it returns.

See the numbers
Man shampooing in a luxury marble shower beside Come Ahead and Happy Ending bottles
Come Ahead

Come Ahead™ Shampoo · Happy Ending™ Conditioner

01 / The Duo

Two bottles, one set.

Come Ahead is the lather, Happy Ending is the finish. Sold only as a pair — 200 mL each, in an individual box, at one price.

$59.99Retail MSRP per set · $35 B2B (min 2 dozen)
Come Ahead shampoo and Happy Ending conditioner together in the luxury gift set box
Come Ahead & Happy Ending Special Luxury Edition gift box
Special Luxury Edition

The Luxury Edition Box

The full duo in a gift-ready black-and-gold box — the premium presentation of the set.

$59.99Retail MSRP per set
02 / The Ritual

The Art of the Finish

I

The Anticipation

Apply Come Ahead to wet hair. Massage until a rich lather builds at the roots.

II

The Climax

Follow with Happy Ending. Work through mid-lengths to ends.

III

The Release

Rinse thoroughly with cool water. Enjoy the finish.

03 / The Numbers

Production & Sales Projection

Production run: 10,000 bottles (5,000 complete sets). Total manufacturing $24,475 — $2.45 per bottle, $4.90 per set, one-time molds included.

Production & Delivery Schedule

  1. 01
    Mold creation

    10–20 days

  2. 02
    Manufacturing

    4 weeks

  3. 03
    Packaging

    2 weeks

  4. 04
    Shipping

    4–5 weeks

Estimated total if stages run consecutively: 80–97 days (approximately 11–14 weeks). Not a guaranteed delivery date.

Where the $24,475 goes

Bottles, pumps & filling (unit EXW)$1.216 × 10,000$12,160 · 49.7%
Boxes$0.483 × 5,000$2,415 · 9.9%
Inner layers$0.380 × 5,000$1,900 · 7.8%
Custom bottle moldsone-time fee$8,000 · 32.7%

What the run returns — 5,000 sets

Retail MSRP $59.99

Revenue$299,950
Gross profit$275,475 · 91.8% margin

B2B $35 · min 2 dozen

Revenue$175,000
Gross profit$150,525 · 86.0% margin

Break-even

At $59.99 retail MSRP471 sets · 9.4% of the run
At $35 B2B · min 2 dozen861 sets · 17.2% of the run

Only the profit left after the $4.90 cost to make each set counts toward the $25,910 already spent. Logistics and business email are still to be quoted, so the real figure will be somewhat higher.

Logistics to be determined

D2D container, ground delivery, taxes and port fees are quoted separately once the production run is booked. Not included in the launch total below.

Total Cash Needed to Launch

Includes the confirmed Plan C manufacturing quote and the one-time mold fee. Logistics are quoted separately and not included here.

Manufacturing — Plan C, 10,000 bottles$16,475
Custom bottle molds — one-time$8,000
Color setup — pink, white, black$450
2 trademarks$700
Express samples$200
2 UPC codes$60
Domain$25

Business email — TBD

Total startup cost$25,910 + logistics & email